How much does a professional logo design cost?+
A professionally designed logo (original design, complete variant set, full file package, basic usage guide) typically costs $1,500 to $3,500 depending on scope number of initial concepts, complexity of mark, and whether brand foundation support is included. Brand foundation package (logo, colour, typography, basic standards): $2,500 to $5,000. We don't offer $99 logo design the process required to produce a logo that actually serves business communication objectives costs more than $99.
How long does logo design take?+
Standard process: 3-4 weeks from brief approval to final delivery 1 week brief/strategy, 1-2 weeks concept development and presentation, 1 week revision and file production. Fast-track for time-sensitive launches: 10 business days. Complex brand identity projects (logo as part of complete identity): 6-10 weeks.
How many logo concepts do you present?+
We present two to three initial concepts each representing a distinct strategic direction. Quantity of concepts is not a quality signal: value lies in depth of strategic thinking and execution quality. Presenting twenty concepts means twenty shallow ideas; presenting three means three well-considered, well-executed strategic directions. Our clients consistently find the right direction identifiable within the first presentation.
What file formats do you deliver?+
AI source files (master vector), EPS files (print-industry-standard vector), PDF files (print-ready, all variants), PNG files (transparent background, all variants, screen-optimised), SVG files (web and icon use), and logo usage guide. All files delivered in full colour (CMYK for print, RGB/hex for screen), reversed white, and single-colour black variants. We do not deliver JPG as a primary logo format JPG doesn't support transparency.
Can you redesign a logo I had made on Fiverr or Canva?+
Yes redesigning logos produced through low-cost services is a significant portion of our work. Before redesigning, we assess what works (preserve or build on), what doesn't work (must change), and whether the rebrand requires full strategic rethink or primarily quality/execution upgrade. Many low-cost logos have sound underlying concepts executed poorly quality upgrades cost significantly less than full strategic rebrands.
Do you offer logo design as part of a complete brand identity package?+
Yes logo design is always an option as part of our complete brand identity packages, including brand strategy, visual identity (logo, colour palette, typography, photography style), brand guidelines, and application design. For businesses needing a complete brand foundation rather than a logo alone, a full brand identity engagement is almost always the more valuable investment a logo designed within brand strategy context is more strategically grounded.
What do you need from me to start?+
A logo design brief: business name, primary products/services, target audience, three to five qualities you want the logo to communicate, visual references (logos you admire), and specific requirements or constraints (colour preferences, formats, elements to include/exclude). We provide a brief template at consultation. You don't need all answers part of the brief process is helping you clarify what the logo needs to achieve.
Can you create logos for businesses in any industry?+
Yes we've designed logos for professional services (law, accounting, consulting, financial advisory), technology (SaaS, fintech, enterprise software, AI), consumer goods (food and beverage, health and wellness, fashion, home), hospitality (restaurants, hotels, cafes), construction and property, healthcare (clinics, health technology), education, and manufacturing. Each industry has its own visual conventions, and we research each client's competitive landscape before developing concepts.
How do I get started?+
Book a free logo consultation. We discuss your business, target audience, competitive context, timeline, and specific communication objectives the logo needs to serve. We provide scope and quote within 24 hours of consultation. No commitment required.
