South Lake Union AWS Partner — Amazon-Standard SEO Attribution
Client: AWS data infrastructure SaaS, South Lake Union ($16M ARR). Challenge: 14 months SEO investment, zero CRM integration. CEO asking for revenue attribution at QBR. Programme: Salesforce CRM integration + UTM attribution framework + AWS ecosystem content depth + Amazon-standard pipeline reporting Results (ongoing — 10 months): Content-attributed pipeline: $2.4M documented | Content CAC: $180 vs $4,800 paid | CEO: first QBR with accepted SEO ROI presentation | AWS ecosystem content: 38 content-originated qualified leads/quarter
