Eden Prairie Health IT — IDN Procurement Vocabulary Programme
Client: Population health analytics SaaS, Eden Prairie ($12M ARR). Challenge: 100% relationship-driven sales. National health systems Googling — company invisible outside Twin Cities relationships. Programme: IDN procurement vocabulary + KLAS citation content + HIMSS editorial + HIPAA analytics + CRM attribution Results (12 months): Page 1 for 18 population health analytics procurement queries | National health system evaluation invitations: 14 | New health system contracts: 3 ($4.8M) | Content CAC: $280 vs $4,800 relationship-only
