[ UK Retail · Multi-Brand Migration ]
64%
conversion rate improvement · £2.4M annual revenue growth
UK multi-brand retailer — Magento migration from legacy platform grows conversion rate by 64%.
A UK multi-brand retailer operating four distinct retail brands from a single legacy platform was experiencing conversion rates of 1.4% — well below the 2.2-2.8% category average for UK apparel retail — from a platform that was slow (average 4.2-second page loads), mobile-unfriendly, and incapable of presenting the distinct brand identities of the four retail brands effectively. Our Magento implementation: a four-website Magento 2 architecture (one website per brand, sharing the single Magento installation for catalogue, order, and customer management efficiency), custom theme development for each brand, full product catalogue migration from the legacy platform, ERP integration with the retailer's Sage 200 system, and a performance optimisation programme that delivered 1.4-second average page loads on the new platform. Result: Conversion rate improved from 1.4% to 2.3% (+64%) within 3 months of launch. Average page load time improved from 4.2 seconds to 1.4 seconds. Mobile revenue share grew from 31% to 48% as the mobile-optimised themes captured the mobile-first shopping behaviour that the legacy platform had been losing. Combined annual revenue from the four brands grew by £2.4M in year 1 post-migration — attributed primarily to the conversion rate improvement on existing traffic.
