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[ Service · 19 ] ROI CALCULATOR

Digital Marketing ROI Calculator — Estimate Your Return
Before You Invest

Free digital marketing ROI calculator — estimate returns from SEO, Google Ads, Meta Ads and email marketing. Includes ROI benchmarks and worked examples.

400-800%

3-year SEO ROI (competitive markets)

3x to 8x

Google Ads ROI range

$42

return per $1 on email marketing

2.5-4.5x

average Meta Ads ROAS

[ 02 ]The gap

This calculator gives you a realistic, input-specific estimate of the ROI a digital marketing programme is likely to produce for your business — based on your current lead volume, your average client value, your conversion rate, and the specific programme type you are considering. It is not a guarantee. It is not a pitch. It is the honest commercial arithmetic that most agencies skip because the numbers do not always work in their favour.

[ 07 ]FAQs

Frequently asked questions.

Are these ROI figures guaranteed?+
No. The calculator produces estimates based on the assumptions you input. Actual results depend on programme execution quality, competitive dynamics, creative quality for paid advertising, and factors outside any agency's control (Google algorithm changes, market competition intensity changes, seasonal variation). The figures are designed to give you a realistic range, not a guarantee.
Why do some programmes show negative ROI in the early months?+
SEO programmes in particular show negative or near-zero ROI in the first 3-6 months because the organic authority being built does not immediately produce the rankings and leads that justify the investment. The ROI compounds significantly over time as the authority accumulates and rankings improve. A 12-month SEO programme viewed purely on month-1 ROI will always look poor; viewed over 24 months, the compounding return typically produces very strong ROI.
What conversion rate should I use?+
Your actual conversion rate from digital leads to customers, if you have data on it. If you do not, use these industry-average ranges as a starting point: personal injury legal 15-25%; commercial legal 20-35%; dental (general) 30-45%; healthcare specialist 25-40%; B2B SaaS trials 15-30%; e-commerce (add-to-cart to purchase) 1.5-3.5%; professional services 15-25%. These are rough averages — your specific conversion rate depends on your follow-up process, your offer, and the quality of the leads being generated.
Should I include advertising spend in the investment figure?+
Yes — include both management fees and advertising spend in the investment figure for the most accurate ROI calculation. Management fee-only ROI figures are misleadingly high because they exclude the largest component of the total investment.

[ 08 ] Ready when you are

Ready to See the Numbers for Your Business?

Use the calculator above to estimate your ROI. If the figures are compelling and you want to validate the lead volume assumptions with real competitive data, the strategy call is the next step.

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Amjad Khan — CEO | USA · UK · UAE · Pakistan · Canada · Australia | 2026