Plano Enterprise Software Telecom Corridor Vocabulary Rebuild
Plano Enterprise Software Telecom Corridor Vocabulary Rebuild Client: OSS/BSS integration software, Plano TX ($9.4M ARR). Challenge: $456K annual Google Ads reaching wrong audience. AT&T procurement vocabulary absent. Programme: OSS/BSS/5G vocabulary + AT&T audience signals + Salesforce offline import + Telecom institutional landing pages Results: Telecom-qualified CPL: $280 vs $4,800 previous | AT&T procurement evaluation invitations: 8/quarter | Pipeline from paid: $3.2M | Cost savings vs previous spend: $14,200/month from QS improvement
