Kendall Square CRO FDA-Aware Full Digital Programme
Client: CRO, Cambridge MA (). Challenge: Bristol Myers Squibb and Pfizer procurement Googling company invisible. HIMSS contacts going cold. Programme: SEO (FDA vocabulary) + Google Ads (pharma procurement) + LinkedIn (PI thought leadership) + email (HIMSS reactivation) + web design (FDA-aware) Results (12 months): Page 1 for 16 Phase I/II CRO procurement queries | Pharma evaluation invitations: | HIMSS reactivation: | Pipeline from digital: $4.2M
