What types of content work best as infographics?+
Content types benefiting most from infographic treatment share a common characteristic: more information than a casual reader will engage with in text form, but the information genuinely serves that reader if presented in 30-60 seconds. Specifically: statistical data (survey results, market research, benchmark comparisons where visual presentation reveals patterns text obscures), multi-step processes (workflows, how-to guides anything with a clear sequence), comparisons (multiple options across multiple criteria), timelines and histories (chronological sequences where visual flow of time matters), and conceptual explanations (how a system or concept works easier to show than describe).
How long does it take to design an infographic?+
Standard single-panel static infographic (research-based, clear brief): 2-3 weeks 3-5 days content research/architecture, 2-3 days initial concept, 3-5 days feedback/revision, 2 days final production/variants. More complex infographics interactive web graphics, large multi-panel pieces, or infographics requiring primary research (survey design and data collection) typically take 4-8 weeks.
How do infographics earn backlinks?+
Through two primary mechanisms: natural editorial embedding (publications, bloggers, creators who find the infographic useful embed it, producing attribution backlink) and active outreach (structured campaign identifying interested publications, pitching infographic as relevant resource, securing embed placements). The combination of compelling data, high production quality, and active outreach consistently produces 20-80 backlinks per well-executed campaign making infographics one of the highest-ROI link-building tactics available.
What file formats do you deliver?+
Standard deliverables: PNG (screen-optimised, for web and social), SVG (vector format, no quality loss at any size), PDF (print-ready), and social media variants (cropped for Instagram square, Instagram Stories, LinkedIn, Twitter/X). For interactive infographics: complete HTML/CSS/JavaScript package. For template systems: design files in client's tool (Adobe Illustrator, Figma, or PowerPoint/Google Slides).
Can you work with our data or do we need to provide research?+
Both. For clients with existing data (survey results, internal metrics, proprietary research), we work directly with the data set identifying the most compelling story and designing the infographic. For clients who want original research but don't have data, we develop research methodology, design the survey instrument, manage distribution (using reputable online panel providers), and analyse results to identify the most publishable findings before design begins. Original research infographics consistently earn more backlinks because the data is genuinely unique.
How many revisions are included?+
Standard engagement includes two rounds of structured revisions: one after initial design concept presentation (layout, visual approach, data presentation choices), and one after first full design version (copy edits, colour, refinements). Additional revision rounds available at fixed rate if scope changes significantly or stakeholder feedback introduces new requirements. We mitigate scope expansion through a thorough pre-design content architecture approval step.
Can infographics work for social media as well as for link building?+
Yes and the most effective programs serve both objectives simultaneously. Design choices making infographics effective for social (clear hierarchy, compelling headline data point, striking top visual, shareable portrait orientation for mobile) are compatible with those making them effective for editorial embedding (comprehensive data presentation, authoritative sourcing, strong brand attribution). We design with both distribution contexts in mind and produce format variants (full-size for editorial, square and vertical crops for social) as standard deliverables.
Can you design infographics that match our brand guidelines?+
Yes brand consistency is a standard requirement. We work from client's brand guidelines (colour palette, typography, logo usage) and extend them into infographic-specific visual language (chart styling, icon approach, layout grid) that feels cohesive without being constrained by elements that don't adapt well to data visualisation. For clients with established design systems, we request asset access before design and produce an infographic visual language guide ensuring future production maintains brand consistency.
How do I get started?+
Share your infographic brief or if you're not sure exactly what you need, share the content or data you want to communicate and the marketing objective you're trying to achieve. We'll assess whether infographic format is the right solution (we'll tell you if a different format would better serve the objective), outline the approach and format most likely to achieve your goals, and provide a fixed-price proposal. No commitment required.
