Blue Ash Consumer Analytics — P&G Brand Management LinkedIn
Client: Consumer analytics, Blue Ash ($7.4M). Challenge: Generic marketing LinkedIn. P&G brand management community not engaging. Programme: P&G brand building framework vocabulary + FMCG consumer insights methodology + P&G/Kroger Sales Navigator Results (6 months): P&G brand team connections: +8 | Kroger 84.51° connections: +6 | FMCG framework content: 3.4x above generic marketing | P&G evaluation invitations: 3/quarter | Pipeline: $1.6M
