Beaverton Performance Fabric — Nike Ecosystem Authentic-Values SEO
Client: Sustainable performance fabric, Beaverton ($9.4M). Challenge: Nike new VP Googling bluesign/HIGG vocabulary — Dutch and Taiwanese suppliers appearing. Programme: bluesign/OEKO-TEX/HIGG vocabulary + Outdoor Retailer HARO + Athletic Business editorial + authentic evidence content Results (10 months): Page 1 for 14 Pacific Northwest performance fabric procurement queries | Outdoor Retailer editorial: 2 | HIGG/bluesign content: Nike procurement cited as credibility signal | Pipeline from organic: $3.2M
