Wellington Place Fintech — First Direct/HSBC FCA/PRA B2B
Client: Financial analytics, Wellington Place (£4.2M ARR). Challenge: Zero First Direct/HSBC vocabulary. Non-FCA. Non-UK GDPR. Programme: FCA/PRA vocabulary + First Direct/HSBC/Yorkshire BS community + UK GDPR/PECR rebuild Results (11 months): Page 1 for 8 Leeds financial tech queries | First Direct: discovery | HSBC Leeds: evaluation | FCA/UK GDPR: clean | Pipeline: £800K
