Uptown Charlotte Fintech — BofA/Truist Banking Vocabulary SEO
Client: Banking technology SaaS, Uptown ($8.4M ARR). Challenge: Zero banking operational vocabulary. New BofA/Truist CPO not finding through organic. Programme: BofA/Truist operational vocabulary + FINRA-compliant content + treasury management/commercial lending content + GEO/AEO Results (11 months): Page 1 for 12 Charlotte banking tech queries | BofA procurement: digital discovery | Truist: evaluation entered | FINRA: clean | Pipeline: $2.4M
