Nashville Health IT Healthcare Capital Full Digital Programme
Client: Clinical analytics SaaS, Nashville ( ARR). Challenge: HCA CDO and Envision VP arriving from out-of-state company invisible to new executives. Programme: SEO (HCAHPS/VBP vocabulary) + Google Ads (health IT procurement) + LinkedIn (HCA/Envision executive targeting) + email (HIMSS Nashville reactivation) + content Results (12 months): Page 1 for 16 healthcare capital queries | HCA CDO LinkedIn: connected within 90 days of arrival | Envision VP: email engagement before first formal meeting | Healthcare capital pipeline from digital: $4.8M
